About | working with us
About | working with us
Embedded Files
Interviewing people with lived experience and expertise
Interviewing people with lived experience and expertise
Much of our work is writing and editing digital content.
We also write, edit and design documents such as annual reports, impact statements, guides and playbooks, whole magazines or brochures, as well as articles, case studies, blog posts and social media content. We'll script and direct videos, and handle photography.
We work with academics, consultants, researchers, marketers and executives - and bring people with lived experience of the issues into focus. Our clients are typically medium-sized organisations, including companies, universities, professional associations, and not-for-profits.
We specialise in interviewing academics and subject matter experts, and then writing about their work in a way that a general audience will understand. We'll art-direct a photoshoot, create infographics and write social media posts to help you engage with a target audience.
We'll work to your brand guidelines or deliver content in the format that best works for your needs, and we'll offer our advice on content strategy and tactics if and when required.
Project management
Project management
We’ll work alongside your team or manage a content project ourselves from start to finish, liaising directly with your people and delivering the content you expect on time, ready to publish.
Process
Process
We help map out a project's scope and provide an estimate of time and cost. Once we receive the go-ahead, we work through a process that typically includes:
background research, re-writing and distilling information from a variety of sources into material that's relevant and accessible
reviewing other content, including websites, documents or videos
sharing our perspectives on the most appropriate content for the project at hand and clarifying clients' expectations
interviewing subject matter experts and other sources, such as directors, employees, customers or suppliers. Case studies help connect an audience with the message
creating content to an agreed brief and editing material for structure, clarity, grammar, spelling, punctuation, tone, length, and visual impact
informing everyone of progress and troubleshooting issues as they arise
designing and laying out a document, selecting images and developing infographics or animation to better communicate key messages
handling feedback and changes until everyone is happy with the outcome
managing proofreading, production and final print- or web-ready files.
Original content
Original content
There's a role for gathering and curating existing information, and sometimes it can be tricky to interview people directly.
The world is full of regurgitated listicles and vacuous blogs - and now, a tide of AI-generated "slop". As former journalists, we're fans of creating original content which is evidence-based, accurate, insightful, engaging and empowering.
We like to talk to people directly if we can, to tease out their stories, and provide fresh insights that people want to read. We don't do clickbait.
Page updated
Report abuse